McAuslan Brewery

McAuslan Brewery

This is a rebranding/packaging project for McAuslan Brewery, located in the St.Henri district in Montreal. Montreal has a bustling art scene that founder and CEO Peter McAuslan helps to develop in the St. Henri’s district. The process started with some abstract color forms which inspired the final images to be more abstract and free rather then a literal depiction. The labels reflect the culture through the abstraction of the flavors found in the beers.

Details

Label Design
Packaging
Poster