Emporium

Emporium

Emporium is a beer•cade [a bar and arcade hybrid] located at various locations in the city of Chicago. They have a wide rage of games including things such as pinball machines, Pac Man, and billiards. My goal was to create an energetic and approachable identity that would be easily recognizable and could cross multiple platforms easily.

Details

Logo redesign
Stationary
Poster

 

The symbol takes elements of a pinball machine and is arranged into one cohesive and recognizable symbol. The wordmark is based on the typeface brushscript, for it’s fun and playful strokes that resemble the environment of the beer•cade.